A website is not a “set it and forget it” tool. Without regular updates, security checks, and backups, it becomes vulnerable to hacks, errors, and outdated content. This can damage both your reputation and your search engine rankings.

Maintenance includes updating software, removing broken links, optimizing performance, and ensuring content is current. It also prevents small technical issues from becoming costly problems.

By scheduling regular maintenance, you protect your investment and ensure your site continues to perform at its best — 24/7. It’s the digital equivalent of keeping your shop clean, secure, and welcoming for customers.